Lately, I’ve been binge-listening to crypto podcast and something clicked. I heard Matt Hougan talk about competing with giants like BlackRock. They’re all racing to make Bitcoin more accessible, cheaper, and faster. And it made me realize… this isn’t just about finance. It’s the pattern of business everywhere.

Amazon did the same thing. They started cheap, so cheap that people couldn’t resist. Over time, they scaled, dominated, and then locked in loyalty through subscriptions. And now, they make billions.

It’s the same across industries:

Someone offers a service for £10.

Then a new player comes and offers the same thing for £5 with more perks.

Then someone else offers it for £2.50.

Then… free.

Until there’s nothing left to squeeze, except the worker’s time and soul.

Example, tech keeps making services cheaper and better, which is great for consumers, but dangerous for salaried workers stuck in a system that doesn’t adjust fast enough. 

And here I am, a nurse in a care home.

I suddenly thought: what if one day, my manager calls me in and says,

“Zennie, I’m sorry. Our nursing home is closing. We can’t keep up with costs anymore.”

What if families stop admitting their elders into homes and start opting for home care?

What happens to me then?

In that moment, I realized:

I cannot afford to tie my whole sense of worth to my job.

I have to be ready.

I have to adapt.

I have to swallow my pride and learn something new, even if it’s outside healthcare.

Because jobs don’t love you back.

Entrepreneurs, real ones, don’t just build one business. They keep building, because people move on. So do industries. So should we.

My salary may be stagnant, but my growth doesn’t have to be.

I may not know biomedical engineering.

But I know people. I know care. I know how to survive and evolve.

And as Jeff Booth said, unexpected things may feel like injustice at first.

But sometimes, they’re just the beginning of a new version of you.